Our organisation firmly believes and inculcates the spirit of giving within the group and blood donation is exceptionally meaningful as it is essential for continuity of lives. With the Group’s resources, we can be effective in encouraging all our colleagues, relatives, business associates to join us in the drives. It is not an easy task to build a culture of giving. We have faced difficulties in getting enough volunteers to donate blood, but we always set targets and rally the help of all staff to spread the word.

We believe that education is key to ensuring that Singapore has a stable pool of blood supply. The team would educate employees and potential attendees on things to take note of prior to donating blood. Our youths and working adults nowadays are very savvy. We should engage them through channels which they use to spread the cause.